ampersands on the web need to be tagged as the entity &
em and en dashes
em and en dashes on the web need to be tagged as entities — and – respectively
always link email addresses
email <a href="mailto:Adam.Carter@uts.edu.au">Adam.Carter@uts.edu.au</a>
or embed the link in the text
Contact the <a href="mailto:firstname.lastname@example.org">manager</a> of the bookshop.
use bold (<strong> tags) for emphasis rather than italics (<em> tags): use both sparingly
do not use italics in titles, words, phrases, etc. that are going to be linked
it is good practice to show the size and format of files
UTS: Calendar 2015 (PDF 5.4MB)
Policies template (Word 600kB)
use square brackets around superscript numbers
There are several reasons why the legislation was introduced<sup></sup>, mainly because of the cost to universities.<sup></sup>
the two most common links are email addresses and websites
link text not the URL and choose text that clearly identifies the target of the link
Further information is available from <a href="http://www.alumni.uts.edu.au">UTS Alumni</a>.
Students should contact the <a href="mailto:email@example.com">careers service</a>.
do not use phrases such as 'click here', 'more', 'link', or 'online', 'page', 'webpage', 'website'
Further information is available from UTS Alumni.
lower case (unless at the beginning of a sentence) and no hyphens
email, homepage, internet, intranet, online, web, webpage, website
exceptions are 'WiFi' and 'URL'
note that 'internet' (a communications system created by networks of computers) and 'website' (a location connected to the internet) are not interchangeable
naming conventions for UTS websites vary (ie some use a colon after 'UTS', some have no spaces between the words in the title) so use the name on the homepage
do not include the http:// unless the URL does not contain www.
do not include the trailing slash (ie the '/' at the end of a URL) or 'index.html' (however do include other '.html' text)